JS Google UTM Tagging

Free
Premium Support (1 hr)Information

1.1
2015-12-06
C
3
Lifetime
Lifetime

Generate custom campaign parameters for your advertising URLs from your Joomla Administrator.

The JS Google UTM Tagging component is an administrator component to help you with easily adding parameters to URLs you use in custom web-based or email ad campaigns. A custom campaign is any ad campaign not using the AdWords auto-tagging feature. When users click one of the UTM Tagged custom links, the unique parameters are sent to your Google Analytics account, so you can identify the URLs that are most effective in attracting users to your content.

Using the URL Builder

Using the URL Builder

1 Enter the URL of your website.
2 Fill in the fields. Campaign Source, Campaign Medium and Campaign Name should always be used.
3 Click 'Build URL' button
4 Copy generated URL for your use in your marketing.

More Information

Campaign Source (utm_source)
Required. Use utm_source to identify a search engine, newsletter name, or other source.
Example: utm_source=google
Campaign Medium (utm_medium)
Required. Use utm_medium to identify a medium such as email or cost-per- click.
Example: utm_medium=cpc
Campaign Term (utm_term)
Used for paid search. Use utm_term to note the keywords for this ad.
Example: utm_term=running+shoes
Campaign Content (utm_content)
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL.
Examples: utm_content=logolink or utm_content=textlink
Campaign Name (utm_campaign)
Required. Used for keyword analysis. Use utm_campaign to identify a specific product promotion or strategic campaign.
Example: utm_campaign=spring_sale

We also offer a wide array of Google Analytics related professional services

Here's some of the questions we can help answer about your site traffic

Where is the money coming from?

What path do your buyers take to purchase/convert?

Where are buyers getting stuck during the checkout process?

We can answer all of these and more

Learn More